our ingredients

We know how much you care about your health, and what’s in your food. That’s why we pack nature’s goodness into everything we produce and only use carefully selected ingredients. With Pure Via® you can enjoy the great tasting sweetness of nature as often as you choose. Live life in balance with Pure Via®.



For hundreds of years the Guarani people have used the leaves of Stevia rebaudiana, a plant that’s native to South America, to sweeten their herbal teas. They call it a magic leaf. We use one of its best tasting and sweetest extracts – steviol glycosides – to bring you zero calorie deliciousness, without the bitterness that can come from some Stevia extracts.
Pure Via® Stevia, incredible sweetness, guaranteed.



in fruit

Erythritol is a sugar alcohol that’s about 70% as sweet as sugar and yet, has almost no calories and no impact on blood-sugar levels.* It’s found in pears, grapes, melons, and other fruits. Ours comes from non-GMO corn. We ferment it, and extract erythritol from the corn sugar, to give you great tasting crystals with added crunch.
Pure Via® Erythritol, nature’s way of adding crunch.

*Consumption of foods/drinks containing Erythritol instead of sugar induces a lower blood glucose rise after their consumption compared to sugar-containing foods/drinks.



to teeth

Plants like plums, pumpkin, and strawberries contain the sugar alcohol, xylitol. It’s even produced by the human body when we break down food. Pure Via® Xylitol comes from birch trees and other plants which we carefully craft to give you a sweet sugar-like taste and texture with just 40% of the calories. Xylitol is teeth friendly too, helping to prevent decay.
Pure Via® Xylitol, a scrumptiously sweet taste.