At Pure Via^® we believe that life should be about balance, and that sweet treats should be something everyone can indulge in. Our range of carefully crafted baking sugar alternatives means you can enjoy your favourite cakes and bakes, without all the sugar and calories. Pure Via caster, icing, and brown sugar alternatives are plant-based and measure just like sugar for hassle-free baking every time.

Pure Via^® Caster Sugar Alternative has been specially crafted for baking and is a unique blend of the finest plant-based ingredients and acacia gum made from the sap of the Acacia tree. It has zero-calories and is sugar-free, making it ideal for people following vegan, keto, or gluten-free diets. And, as it measures just like caster sugar, it’s the perfect ingredient for hassle-free baking.

Want deliciously sweet toppings without all the calories? Then Pure Via^® Icing Sugar Alternative is for you. With no added sugar, it’s perfect for those counting calories and for people following vegan, keto, and gluten-free diets. And as it measures just like icing sugar, and gives you just the right amount of sweetness, there’s no need to adapt your favourite recipes. It’s your perfect topping, every time.

Enjoy the sweetness of banana breads with less calories by making Pure Via^® Soft Brown Sugar Alternative your go-to ingredient. Crafted from the finest plant-based ingredients, it has 96% less sugar and 95% fewer calories than soft brown sugar, making it a delicious alternative for those following a low sugar diet. Simply add it to all your favourite recipes – it measures and bakes the same as regular brown sugar. Hassle-free baking guaranteed.