Who says less sugar means less indulgent? At Pure Via^® we have crafted naturally tasty baking mixes that do not contain artificial colours, preservatives or flavours. The mixes can be tailored to your taste palette, whether it’s fewer calories or indulgence that you’re looking for, the choice is yours!

Pure Via^® is committed to making mindful choices while maintaining naturally great taste!

Indulge in the ultimate chocolatey brownie experience with our Pure Via^® Brownie Mix, crafted from wholesome, plant-based ingredients and contains 75% less sugar!*

*compared to similar brownie mixes made with sugar

Deliciously Gooey Melt in the Middle Pudding is quick, easy and hassle-free to make, contains 65% less sugar.*

*compared to similar cake mixes made with sugar