Pure Via^® 100% Xylitol is a naturally occurring sugar alcohol that’s found in plants like plums, strawberries, cauliflower, and birch wood, which is where ours comes from.

We even produce it when we metabolise food. It looks, feels, and crunches like regular sugar, but with 40% fewer calories, it’s an excellent option for people following vegan, keto, and paleo diets, as well as anyone wanting to look after their teeth.