THE PERFECT

Sugar Alternative

Life is sweet. And that’s why we’ve crafted the perfect sugar alternatives, just for you.
Our products are plant based and made from carefully selected ingredients derived from nature. They taste great and are teeth, vegan, and keto friendly. Your only choice is which one to enjoy.
Discover a low-calorie world of sweetness where every taste bud is satisfied. PURE VIA, PURE JOY®

DISCOVER NOW
NO ARTIFICIAL COLOURS,
FLAVOURS OR PRESERVATIVES
VEGAN
FRIENDLY
LESS SUGAR
AND CALORIES
DELIGHTFULLY
SWEET AND TASTY
NO ARTIFICIAL COLOURS,
FLAVOURS OR PRESERVATIVES
VEGAN
FRIENDLY
LESS SUGAR
AND CALORIES
DELIGHTFULLY
SWEET AND TASTY
NO ARTIFICIAL COLOURS,
FLAVOURS OR PRESERVATIVES
VEGAN
FRIENDLY
LESS SUGAR
AND CALORIES
DELIGHTFULLY
SWEET AND TASTY
NO ARTIFICIAL COLOURS,
FLAVOURS OR PRESERVATIVES
VEGAN
FRIENDLY
LESS SUGAR
AND CALORIES
DELIGHTFULLY
SWEET AND TASTY
NO ARTIFICIAL COLOURS,
FLAVOURS OR PRESERVATIVES
VEGAN
FRIENDLY
LESS SUGAR
AND CALORIES
DELIGHTFULLY
SWEET AND TASTY

LESS SUGAR,
MORE BALANCE

Pure Joy!

Living well is all about balance and that’s why we created Pure Via.
We’ve carefully selected ingredients derived from nature and created delicious products low in sugar so you can enjoy great tasting sweetness everyday. If you are watching your diet or trying a different approach, with our range there’s no need to compromise.
As a snack, In drinks, on fruit and toast, and even in your baking. Pure Via gives you a delicious taste of sweetness, however you choose to enjoy it.

EXPLORE PURE VIA WORLD

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Our range
Sugar Alternatives
Baking Sugar Alternatives
Coming Soon

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A New World of Sweetness

Stevia, Erythritol and Xylitol may sound exotic, but they come from nature, and are crafted by us, for you.
Stevia comes from a plant native to South America. It’s been used as a sugar-alternative for centuries. Erythritol and Xylitol are found in many fruits and vegetables. Our Erythritol comes from non-GMO corn and our Xylitol from birch trees and other plants.
And because at Pure Via we believe in the best, we source our ingredients from natural sources, bringing a world of plant-based sweetness to you.

More about our ingredients

JOYFUL RECIPES

Ready to satisfy

LOVED BY

Consumers

A great taste sweetner
This is a great substitute to sugar. No horrible aftertaste. Pleasantly surprised. Good to cook with.

Excellent sugar replacement
This is the only sugar I use on Keto, I use it to sweeten yogurt and bake cakes. Tastes just like real sugar and is Keto friendly. No bitter aftertaste like some. Dissolves easily too. In cold yogurt for example, a quick stir and it’s lovely with some strawberries. Great sugar alternative.

Incredible flavour
This tastes amazing, Just like brown sugar. It’s so yummy and you can use it with anything ! Not like a sweetener at all. Would highly recommend.

Brilliant for diabetics
I use Stevia daily….a light dusting on berries and sugar free muesli…lovely. I use to make sugar free cookies and protein balls….even home made chocolate. Highly recommend.

Can’t believe it’s not sugar.
This is excellent, I use it in drinks and porridge and puddings and baking. There’s no artificial aftertaste. Highly recommend.

Taste and look of sugar and no calories.
Great no calorie replacement for sugar in cooking or baking. It has a similar texture to sugar and is a one for one replacement for sugar. Tastes great with no after taste. Used to make sugar free pecan ice cream it was lovely.

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